Sanchez is in his first season as the Director of Esports at Converse.
Sanchez is no stranger to Converse as he just wrapped up his Masters in Management in Professional Leadership from Converse in May. Over the past two years, Sanchez has worked with the Converse esports program as an operations coordinator & talent recruiter for the Valkyries. Under his title, Sanchez contributed to the strategic planning and managed the Converse esports arena operations, focusing on scheduling, and tech needs.
Outside of collegiate athletics, Sanchez has been a marketing program manager at Carolina Gaming. Sanchez is also currently a freelance esports and digital media marketing consultant, working with esports ventures such as, FACEIT, the National Esports Collegiate Conference, and Discovery Place.
Prior to Converse, Sanchez graduated from the University of North Carolina at Charlotte and was the events director and president of the Niner Esports program. Under the guidance of Sanchez, the Niner’s program was recognized with a plethora of awards: the 2023 Collegiate Club of the Year winners from the Esports Awards, the 2022 Collegiate Program of the Year Finalist from the Esports Awards, 2023 Collegiate Student Leader of the Year Finalist from Esports Awards, 2023 Club of the Year Winner from EsportsU Collegiate Awards, and the 2023 Club President of the Year Runner-Up from EsportsU Collegiate Awards.
As club president, Sanchez generated over $55,000 in revenue for a student-led college esports program. Sanchez also led the successful proposal for a new two-million dollar state grant to fund a new esports facility at UNC Charlotte.
