SPARTANBURG, S.C. – Converse University has signed an exclusive five-year purchasing agreement with adidas and BSN SPORTS that ensures consistency of look and quality for the Converse athletics brand.
 
This will continue the Valkyries partnership with adidas, which began during the 2019-2020 academic year, and teams Converse with one of the largest providers of team sports solutions in the country.
 
"We have been an adidas athletic department for quite some time now, so when we needed to renew our agreement, it was important for us to find a third party provider who could keep the ball rolling for each of our programs," Bell said. "When the staff at BSN SPORTS shared that they now have a new partnership with adidas, we knew we wouldn't skip a beat, and we are thrilled to partner with them as our new athletic apparel and equipment provider. The staff at BSN SPORTS has blown us away with their communication and interest in working with Converse Athletics, and we could not be more pleased to move forward with them."
 
BSN SPORTS will be the official provider of uniforms, apparel, footwear, equipment and accessories for all 21 varsity athletic programs, supplying adidas gear to the department's student-athletes and coaches through this partnership.
 
"We're so happy to be working with Converse University on the next stage of their relationship with adidas," said Erika Whyte of BSN SPORTS Collegiate Select Division. "We're eager to provide premier resources to help elevate Converse University while enabling athletes, fans and supporters to show up with pride and perform with confidence."
 
About Converse University
Converse is home to the only NCAA Division II athletic teams in Spartanburg and is a member of Conference Carolinas, whose membership is made up of private colleges and universities across the southeastern United States. For all the latest news, scores and updates log onto govalkyries.com today.
 
About BSN SPORTS
BSN SPORTS is a leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS; more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit BSNSPORTS.com.
 
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
 
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