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Converse Athletics Partners With Adidas and BrandRPM

Converse Athletics Partners With Adidas and BrandRPM

Charlotte, N.C. –Converse College and Adidas have agreed on a four-year partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Valkyries through the 2022-23 season as announced by Jennifer Bell, Converse College Director of Athletics. The partnership will be implemented in connection with BrandRPM, a top team athletic dealer in the Carolinas.

Based out of Charlotte, N.C., Brand RPM opened its shop in 2008 with the vision of fulfilling a need for a local, responsive and affordable solution for branded items. Brand RPM is a certified minority-owned business that currently has over 100 employees and operates out of a 90,000 square foot facility in the Queen City.

"Converse's rich athletic tradition and consistent success make them a perfect fit for the adidas family," said Rohn Mulkey, adidas Team Sales Executive.  "Our long-term partnership with the Valkyries highlights our continued commitment to college athletics.  Converse joins an impressive list of adidas schools including Kansas, Miami, UCLA, and Louisville.

"This is an exciting time for Converse Athletics, and we are thrilled to partner with Adidas and Brand RPM," said Bell. "Our new partnership has energized our entire department, and we could not be more pleased. We are committed to outfitting our student-athletes and coaches with an exceptional brand, and we believe it's another step in enhancing the overall student-athlete experience, as we strive to succeed within Conference Carolinas and the NCAA."

Direct sourcing is what sets Brand RPM apart from other providers. The company handles a complete solution of product under one roof. From beginning to end, Brand RPM takes complete ownership of orders. Products are created cleaner and faster because of the ability to handle all stages of production in-house.

"This is a great win for Brand RPM," stated BrandRPM President, David Anderson.  "Converse Athletics is a rapidly growing program with tremendous momentum.  We look forward to being the go-to organization for Converse Athletics 13 varsity sports, student-athletes, coaches, and staff."


Since 2008, Brand RPM has become a leading source for branded apparel and promotional items.  The Charlotte, NC-based company operates from a 90,000 square foot facility with over 100 employees. Brand RPM continues to stay true to its core values of building relationships, benefiting businesses, and strengthening communities.  The power of the Brand RPM platform enables customers throughout the US, Canada, and Europe, to have access to over 1 million products from major brands such as Under Armour, adidas, Carhartt, and Patagonia.  BrandRPM is a minority-owned business certified by the Carolinas-Virginia Minority Supplier Development Council.  For more information about BrandRPM, please visit


Since 1889, Converse has been igniting the voices of students through education that prepares them "to see clearly, decide wisely and act justly." Our women's college and our co-ed graduate and doctoral programs launch passionate global citizens whose energy, creativity and competence bring value to their professions and their communities.  Located in Spartanburg, SC, Converse College is among the first 15 women's colleges founded in the United States.